Previously I have argued that personal branding is not a new thing. It exists for ages. What is new is that personal branding became a methodology for masses. How is this possible? It is determined by the shift in the way we work and learn. Decades ago we were engaged in a learning process when…
Here are my top 7 reasons for monitoring your personal brand online: 1. If you don’t care other will. According to this 2009 Microsoft Study less than 15% of the job seekers think that their online data have affected their efforts when looking for a job while 70% of the US recruiters and 41% of…
There are several personal branding mistakes that you should avoid when building your brand Here are some of those: 1. Putting the cart before the horse. One of the most common mistake is not taking the time to define your personal brand in the extract phase described by William Arruda and Kirsten Dixson and jumping directly…
After you assess your existing personal brand attributes, you have some things where you are good, some things that you like to do and you have your weak spots. The next question is what to improve? When I was in school, I was told that I have to be average. If you were average, people…
Recently I became a certified Personal Branding Strategist. I have gone through the methodology and I have uncover new things about me. But besides that, I am feeling that we are missing something. According to Wikipedia the personal branding concept was first introduced in 1981 by Al Ries and Jack Trout but the term was…