Here is a short tip that I heard from Paul JR Renaud some time ago. When you attend an event you should position yourself at the door. Then see who comes in, say “Hello”, shake their hands and introduce yourself. Then say “Talk to you later” and go the the next person who comes in….
I will be presenting on Webstock 2010, the coolest conference on Social Media. Webstock takes place in Bucharest at Radisson Blu hotel on September 16th so if you are in town drop by and get the Social Media pulse.
Why might you want to start your personal branding efforts today ? There are a lot of positive things in favor of that idea, few against. The usual reason for NOT seriously considering is inertia. Scarcity of good info is sometimes the reason. Other times it’s fear of the unknown. Often it is not know…
Bad press, articles and blog posts that are not helping our brand or comments that will damage our reputation online and offline are the main concerns of every newcomer to Social Media. Have it ever happened to you or have you ever seen this happening to somebody you know? How can we tackle these situations?…
Couple of days ago I looked at my LinkedIn connections profile and activity and I’ve noticed some mistakes that keep on repeating. Here are my findings: 1. Not completing your profile. From my connections 41.1% have no recommendations and 26.3% have no photo on their LikedIn profile. The truth is that when you search somebody…
Two days ago I received a small package from the US. When I opened it I saw two books. They were two copies of “Delivering Happiness“. I applied for getting an advance copy of Tony Hsieh’s book that will be released in June with not too much hope, mostly because I live on another side…
Recently I have watched the Disney’s version of Snow White and the seven dwarfs with my gorgeous daughters and it made me think about personal branding. As I was arguing previously, personal branding is not a new thing, just the term was recently invented. It existed in ancient times and it was transposed in fairy…
Since personal branding is going mainstream and everybody has a brand that we nurture consistently or not, a new discipline has come to life. Personal Brand optimization should help us to make our brand more visible, rank better in search engines (like SEO – search engine optimization but instead of optimizing our site or blog…
Today I tried to find out which is the most notorious personal brand in the world. I used Google for this and I took into consideration the number of results the search returned, considering the the most notorious personal brand should be the one people talk or write about more. From my research I found…
What is a buyer persona? I first heard about this term mentioned in The New Rules of Marketing and PR by David Meerman Scott. A buyer persona is a detailed profile of a person that represents the real market of that product or service, it is a model of the buyer. Marketers use the buyer…