Bad press, articles and blog posts that are not helping our brand or comments that will damage our reputation online and offline are the main concerns of every newcomer to Social Media. Have it ever happened to you or have you ever seen this happening to somebody you know? How can we tackle these situations?…
Today I’ve just stumbled upon the following situation. One of my connections in LinkedIn works at Island Holiday Rentals but when you move the mouse over the current position she appears to work for TinyURL. You can see this in the attached picture. I tried to figure out what happened and why LinkedIn decided that…
Everybody is going through this from time to time. Either when you start blogging, or when you are on Facebook, Twitter or LinkedIn and you want to update your status but you have no idea what to write about. I read a lot of posts on topics like Social Media, Online Marketing, Personal Branding or…
About a year ago I decided to give Twitter a try. I have opened an account and started to follow different people which were interesting. I wanted to tweet but I didn’t know what to tweet about. Then I joined IMU and I started to tweet about the sessions and the great things we learned there. So…
A lot of people are blogging. We read their posts, sometimes we comment on them, other times we tweet them or launch a discussion on LinkedIn. But should we start blogging? Why should we start blogging? Bloggers have a lot of reasons why they started in the first place. In time most of the bloggers…
Today Delivering Happiness, the book by Tony Hsieh, Zappos CEO is ready for shipping. I’ve been lucky enough to get not one but two copies of th is great book (read the full story here). And last week I have finished my reading of Tony’s book. This book will make you uncomfortable if you: 1….
Couple of days ago I looked at my LinkedIn connections profile and activity and I’ve noticed some mistakes that keep on repeating. Here are my findings: 1. Not completing your profile. From my connections 41.1% have no recommendations and 26.3% have no photo on their LikedIn profile. The truth is that when you search somebody…
Two days ago I received a small package from the US. When I opened it I saw two books. They were two copies of “Delivering Happiness“. I applied for getting an advance copy of Tony Hsieh’s book that will be released in June with not too much hope, mostly because I live on another side…
Recently I have watched the Disney’s version of Snow White and the seven dwarfs with my gorgeous daughters and it made me think about personal branding. As I was arguing previously, personal branding is not a new thing, just the term was recently invented. It existed in ancient times and it was transposed in fairy…
Since personal branding is going mainstream and everybody has a brand that we nurture consistently or not, a new discipline has come to life. Personal Brand optimization should help us to make our brand more visible, rank better in search engines (like SEO – search engine optimization but instead of optimizing our site or blog…