5 Personal Branding Mistakes you should avoid

by Adrian Chira on March 12, 2010

There are several personal branding mistakes that you should avoid when building your brand Here are some of those:

1. Putting the cart before the horse. One of the most common mistake is not taking the time to define your personal brand in the extract phase described by William Arruda and Kirsten Dixson and jumping directly to express phase through blogging, LinkedIn, Facebook or Twitter. The truth is that without a real and authentic brand that represents yourself you have nothing to blog, tweet or express. And then you struggle for weeks to make a post that is, at best, average and in the end you give up.

2. Personal Branding by creating a false image. This one is related to the first one. If you try to cut corners and instead of looking at yourself you try to be the person you think others would like you to be, you will create a fake personal brand, a brand that does not represent you. This will make you a copycat brand that does not resonate with you. You need to think in advance every move or reaction you want to make and people around you will spot that something is wrong.

3. Creating an unfocused brand. Some people when starting on the personal branding process and they develop their personal brands, instead of communicating their brand essence they use to define themselves their job title or position. For example instead of saying that you have a unique ability to create relationships you say that you are an experienced sales executive. How can you stand out of the crowd when there are thousands of people claiming that they are like you.

5. Being inconsistent. When you commit to your personal brand you need to have one identity that is consistent across all channels. If you have one image on LinkedIn, but another on Facebook and your comments on blogs or your tweets show something else, chances are that you will considered a fake brand. If you go to an interview you have to know what can be found online and offline about you. Statistics show that more than 70% of the recruiters have based their hiring decision on what they have found online about people that they were interviewing.

{ 1 comment… read it below or add one }

Rochelle August 28, 2012 at 6:36 am

there are only 4 here…. suck because I really like reading what you have to say 🙂

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