LiprofilePersonal branding is a great way to get yourself out there, and get your skills recognized. LinkedIn is, by far, the most powerful professional network for doing just that. But do you know how to make sure people can actually see you on LinkedIn? Visibility is just as important to personal branding as it is for your blog, company webpage, or personal webpage. Here, we will let you in on a few great tips that can quickly and easily improve who can see you on LinkedIn.

Add Real People

How many people do you know who are on LinkedIn that you have not yet added? Although you might not do this too often on other social media pages, LinkedIn is a great place to professionally network. And having a large professional network is just one form of personal branding. Add contacts from conferences, past places of employment, and more. Take a few minutes once every few weeks to go through the possible people that you might know part of your profile. Chances are you do, in fact, know at least a few people there. Be sure to connect with this people.

Get in on Groups

Want people to know who you are and that you know your stuff? Then join a few LinkedIn groups! These groups focus on specific topics or common interested. Find just one or two you are truly interested in. We recommend that you take a look at these pages at least weekly. Be sure to interact with others on these pages. Once people see that you are actively interacting with others on the site, they are more likely to add you as a connection. Showing your skills and knowledge to others is also another fantastic way to build your personal brand.

Throw In Keywords Phrases

We do not recommend that you stuff your LinkedIn profile summary with a bunch of keywords. However, if you can work in a keyword phrase or two, go for it. Aim for a natural tone, here. And remember that you are writing about yourself, so do write it in first person (using I and my). Adding keyword phrases can help other potential connections find you through search engines. It may also help those on the site to find you, as well. Making sure that people can find you is just half the battle in personal branding online.


LinkedIn Quick Tip If you care about your digital footprint for sure you are not satisfied with the profile link that you get by default from LinkedIn. Mine looked something like: . I have to admit that this is not one of the easiest links that I can share. But as may other social networks did already, LinkedIn offers the possibility to customise your public profile URL. You just need to click  here and you will be redirected to the page where you can select  the last part of your profile link. I have chosen my name to be the custom part of my link but you there are some other people that used some other words to personalise  their URLs. Here are some examples: Career, Sport, Sports, or Entrepreneur.

The choice is yours but here are some pros’ for choosing your name:

1. Your name is also the name of your brand so it is important to own all the links that have your name in it (including the LinkedIn one)

2. If you have a popular name, if you do not grab it first some one else will and people who search for your name will get on someone else page.

On the other hand is you want to brand yourself as a specialist in one field you may use the name of that field (best in case that field gets many relevant searches). Unfortunately none of the example above made to the first 30 search results in Google so not too much traffic is coming your way. For sure you can try a combination but I would recommend it only if your name is already taken.


Get the answers you need without LinkedIn AnswersSome time ago one of the best ways to show your expertise on LinkedIn was to answer a lot of questions. There was a special section of the site where you could post or answer other users’ questions, they could select your answer as a good one or even choose it as the best answer. When you had a best answer, LinkedIn would have called you an expert in that field and Voila! you just have shown your expertise.

Unfortunately, on January 31st, LinkedIn discontinued the Answers section. Now all that effort is gone. What can you do, how can you prove your expertise in the post LinkedIn Answers Era?

1. Post your questions and answers in LinkedIn Groups. Just after LinkedIn made the announcement that it will close the Answers a lot of groups just popped up offering the possibility to post your questions and get answers. Some of these are: L,din Answers, The Write Answers or Job Search Q&A

2. Post interesting things as status updates. If you are an expert in marketing then you should post interesting things about marketing, if you are an expert in virtualization, you should post interesting things about your field of expertise. Also if you have questions you may post them too. For sure you will not reach the same audience but you may get some interesting answers.

3. Linkedin Polls. In order to ask a question you can use a poll. To create one go to They are the best when you are doing some research.

4. Create a SlideShare presentation and post it on your profile. Promote it to or connections. This is an easy way to showcase your expertise.

5. Post videos of what you do for a living on your profile. You have a speaking engagement, make a short movie of it and post it to Youtube and then add it to your profile. If you are looking for a job, make a short video CV and post it to your profile.

6. If you still need some quick answers use Quora instead. Quora is similar with LinkedIn Answers but is used to ask and answer questions from various fields. It will not help you to showcase your expertise on Linkedin but it will give you quick results.

Photo: Caro’s Lines


People You May Know LinkedInLinkedIn is testing a new way of showing people you may know. It looks like a collection of business cards made of a summary of those peoples connections. Here is how mine looks. If you want to see yours just click here.

What do you think? Is this a better way?


LinkedIn helps you merge your connections

by Adrian Chira on March 25, 2012

Merge LinkedIn accountsIf for some reasons (i.e. you’ve started with your work email address than you changed the job and suddenly you had a new email ) you have two profiles on LinkedIn you can merge them. The merge works only for your connections. this means that it will not combine the preset and past positions or the recommendations you received but. Instead it will help you get all your connections to one account.

To merge 2 or more accounts you should contact LinkedIn customer service here. You will need to have the primary email addresses for all the accounts, to choose which account you want to keep and LinkedIn will move all the connections from the other accounts to the one you want to keep. It’s so easy.

Do you have more than one LinkedIn account? Tell me how this happen.

Photo by nan palmero


My 10 Minutes of Internet Glory

May 23, 2011

Today I have looked at my Klout score. For those of you who do not know, Klout is a web service that offers a measure for your online influence. It gives you a score between 0 and 100, the higher the better. For some time my score was somewhere around 60. Today it dropped suddenly […]

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Top 5 reasons why I am not following you on Twitter

April 7, 2011

Last week I spent a lot of time analyzing my Twitter followers and here are some of the reasons I may not follow you: 1. You are still an egg. If you didn’t bother to change the default avatar (which is an egg) why should I bother following you. You just look like every other […]

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Quick networking tip

March 21, 2011

Here is a short tip that I heard from Paul JR Renaud some time ago. When you attend an event you should position yourself at the door. Then see who comes in, say “Hello”, shake their hands and introduce yourself. Then say “Talk to you later” and go the the next person who comes in. […]

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Happy Holidays from PersonalBrandGrader!

December 25, 2010

Here’s to a safe and happy holiday season for you and your loved ones. 2010 was for us a very special year: the year when PersonalBrandGrader was born and this is our first Christmas. We want to give you back something for your support during this year. Here’s the deal: we are giving away 3 personal brand […]

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Webstock 2010

September 12, 2010

I will be presenting on Webstock 2010, the coolest conference on Social Media. Webstock takes place in Bucharest at Radisson Blu hotel on September 16th so if you are in town drop by and get the Social Media pulse.

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